# Lōn Visuals

> Lōn Visuals is a strategic brand and visual communication studio based in Amman, Jordan. Creativity meets strategy to shape how organizations communicate, evolve, and grow through design.

We translate brands into visual language. Lōn Visuals works across brand strategy, visual identity, communication design and brand experience for government entities, hospitality, aviation, NGOs and private brands in Jordan, Saudi Arabia, Morocco and the wider MENA region. Contact: hello@lonvisuals.com.

## Studio

- [Home](https://lonvisuals.com/): who we are, services, selected projects, clients and contact
- [Full text for language models](https://lonvisuals.com/llms-full.txt): every page's copy in one file

## Solutions

- [Hospitality Branding](https://lonvisuals.com/solutions/hospitality-branding): Hospitality branding studio for hotels, resorts and F&B in Saudi Arabia, Jordan and the GCC: brand strategy, naming, bilingual identity and pre-opening launch.
- [Government Branding](https://lonvisuals.com/solutions/government-branding): Government branding for ministries, authorities and public institutions in Jordan, Saudi Arabia and the GCC: identity, bilingual guidelines, events and media.

## Case studies

- [Zeryab Estates](https://lonvisuals.com/work/zeryab-estates): Brand Identity · Luxury Residential, 2026. Zeryab Estates is a private luxury retreat nestled in the heart of Marrakech, Morocco — a city where centuries of Andalusian, Berber, and Arab cultures converge into something singular. The brief called for an identity that could hold all of that weight without collapsing under it.
- [Masar Resort](https://lonvisuals.com/work/masar): Brand Identity · Hospitality, 2024. Masar Resort is NEOM's Sports Village — a destination where world-class athletics meets immersive hospitality. The brand needed to capture both the energy of sport and the elegance of a premium resort experience.
- [FNF 40 Years in Jordan](https://lonvisuals.com/work/fnf-jordan-40-years): Anniversary Branding · Foundation, 2024. Forty years of the Friedrich Naumann Foundation for Freedom in Jordan, marked by an anniversary identity that honours the foundation's legacy, sits seamlessly within its modern brand, and sets a bold tone for what comes next.
- [Sky Falcons](https://lonvisuals.com/work/sky-falcons): Visual Identity · Aviation, 2023. SkyFalcons is a premium aviation brokerage that connects clients worldwide with world-class aviation support services — covering aircraft sales, leasing, financing, maintenance, consulting, and private charter.
- [L'Azure Hospitality](https://lonvisuals.com/work/lazure): Brand Identity · Hospitality, 2024. L'Azure Hospitality is a premium hotel group operating luxury properties along the Saudi Red Sea coast, including Royal L'Azure Resort and Sharma Resort. The brand required a cohesive visual identity that evokes the calm of water, the warmth of sand, and the depth of the sea.
- [Creativology](https://lonvisuals.com/work/creativology): Rebranding · Digital Agency, 2024. A rebrand for a decade of innovation: ten years of creativity, design and technology distilled into a logotype that carries the number 10 and the code of the work inside its own letters.
- [Ministry of Foreign Affairs and Expatriates](https://lonvisuals.com/work/ministry-of-foreign-affairs-jordan): Visual Identity · Government, 2018 — 2020. One visual language for Jordan's voice abroad: the branding and visual identity guidelines that bring the Ministry, its 59 diplomatic missions and its reach into 87 more countries under a single, consistent standard.
- [Wakers 17 Coffee & Juice](https://lonvisuals.com/work/wakers17): Brand Identity · F&B, 2023. A vibrant, character-led café brand built around the spirit of the confident adventurer — bold enough to be recognised on any street in Amman.
- [Muscat Tech Week](https://lonvisuals.com/work/muscat-tech-week): Event Identity · Technology, 2025. An identity for Muscat Tech Week that draws its soul from Oman’s evening skies: a lowercase monogram with a khanjar’s curve, and a sunset palette carried from the logo to the main stage.
- [Sana Interiors](https://lonvisuals.com/work/sana-interiors): Interior Design · Brand Identity, 2025. A complete identity reconstruction for a growing interior design studio — from a minimal Arabic wordmark to a refined, contemporary monogram with architectural depth.
- [Rambourg Fondation](https://lonvisuals.com/work/rambourg): Brand Identity · Foundation, 2023. Rambourg Fondation is a philanthropic foundation operating across the MENA region and internationally, supporting communities through education, arts, sport, culture, entrepreneurship, scholarships, human rights, craftsmanship, and festivals.
- [National Cyber Security Center](https://lonvisuals.com/work/national-cyber-security-center): Visual Identity · Government, 2022. A national identity for Jordan in the digital realm: the Kingdom's seven-pointed star, rebuilt from data, networks, circuitry and the fingerprint, and carried in the colours of the flag.

## Services

- Strategy: Brand Strategy — defining direction, positioning, and the visual foundations that guide how brands communicate.
- Design: Visual Identity & Communication Design — complete brand systems, corporate collateral, and all designed touchpoints.
- Support: Corporate Visual Support & Brand Evolution — ongoing partnership to keep brands consistent and current.
- Experience: Brand Experience & Events, Corporate & Employee Kits — bringing the brand to life in physical spaces.

## Elsewhere

- https://www.instagram.com/lonvisuals/
- https://www.behance.net/lon-visuals
- https://www.linkedin.com/company/l%C5%8Dnvisuals