L'Azure Hospitality — Brand Identity · Hospitality

L'Azure Hospitality

Brand Identity · Hospitality

L'Azure Hospitality is a premium hotel group operating luxury properties along the Saudi Red Sea coast, including Royal L'Azure Resort and Sharma Resort. The brand required a cohesive visual identity that evokes the calm of water, the warmth of sand, and the depth of the sea.

Client
L'Azure Hospitality Group
Location
Tabuk, Saudi Arabia
Year
2024
Project Type
Full Brand Identity
Industry
Luxury Hospitality
Scope
Identity, Digital, Collateral
Properties
Royal L'Azure · Sharma Resort

Overview

Where the sea meets luxury

We built the identity around a fluid wave symbol — organic, elegant, and instantly recognizable. The mark is rooted in movement and tranquility simultaneously, working beautifully across all touchpoints from embossed stationery to digital interfaces.

The color system pairs Dark Blue (#506580) with Tan Gold (#D8BA9E) — evoking deep water against warm sandy shores — creating an atmosphere that feels both grounded and aspirational.

  • Brand Identity
  • Visual System
  • Web Design
  • Print Collateral
  • Welcome Kit
  • Hotel Assets
L'Azure lobby and key card
Brand in environment · Lobby visual + room key card system — L'Azure Hospitality
L'Azure wordmark over an aerial coastline
Brand visual · The wordmark over the coastline — L'Azure Hospitality

Color System

Inspired by sea & shore

  • Dark Blue#506580
  • Tan Gold#D8BA9E
  • Independence#3D506A
  • Black#111
  • White#F8F8F8
L'Azure hotel lobby with arches and palms
Brand in environment · Lobby atmosphere — L'Azure Hospitality
L'Azure wordmark detail on tan
Typography system · L'Azure wordmark detail — refined serif with custom characters — Brand typeface

Brand Applications

Every touchpoint

L'Azure amenities and welcome kit
L'Azure business cards
L'Azure envelope stationery
Stationery · DL envelopes with blue interior lining and wave pattern — Print collateral

Digital Experience

The brand online

L'Azure website
lazurehospitality.com — full website design & development brief

Deliverables

What we delivered

  1. 01

    Brand Identity

    Primary logo, wave symbol, sub-brand marks for Royal L'Azure and Sharma Resort, plus full usage guidelines.

  2. 02

    Color & Type

    5-color palette, typography hierarchy, wave pattern library, and brand texture system.

  3. 03

    Print Collateral

    Business cards, DL envelopes, letterheads, room key cards, door hangers, and branded packaging.

  4. 04

    Welcome Kit

    Guest welcome experience: branded water bottles, envelopes, boxes, and hospitality touchpoints.

  5. 05

    Digital Design

    Website UI design for lazurehospitality.com with booking engine integration and full responsive system.

  6. 06

    Brand Guidelines

    Comprehensive brand manual covering all properties, color systems, typography, and application rules.

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