Rambourg Fondation — Brand Identity · Foundation

Rambourg Fondation

Brand Identity · Foundation

Rambourg Fondation is a philanthropic foundation operating across the MENA region and internationally, supporting communities through education, arts, sport, culture, entrepreneurship, scholarships, human rights, craftsmanship, and festivals.

Client
Rambourg Fondation
Location
International · MENA
Year
2023
Project Type
Full Brand Identity
Industry
Foundation · NGO
Scope
Identity, Collateral, Digital
Languages
Arabic · French · English
Rambourg Fondation logo on light and on blue
Logo system · Light and dark background versions — Rambourg Fondation identity

Overview

A foundation built on impact

The identity challenge was designing a brand that could carry both institutional gravitas and vibrant cultural energy — formal enough for diplomatic and NGO contexts, yet bold and expressive enough to represent the diversity of the foundation's mission.

The solution: a geometric FR monogram with a refined serif structure — simultaneously classic and modern. The primary blue anchors the institutional tone, while a rich, multi-color system unlocks expressive power across the foundation's nine areas of impact.

  • Brand Identity
  • Visual System
  • Typography
  • Print Collateral
  • Social Media
  • Arabic Type
Rambourg Fondation wordmark on blue paper

Identity System

The mark & its forms

Rambourg Fondation — logo forms
Rambourg Fondation color palette
Color system · The foundation's multi-color identity palette — 13 distinct brand colors

Impact Areas

Nine areas of impact

  1. التعليم

    Education

  2. الرياضة

    Sport

  3. الفن

    Arts

  4. الثقافة

    Culture

  5. ريادة الأعمال

    Entrepreneurship

  6. المنح الدراسية

    Scholarships

  7. حقوق الإنسان

    Human Rights

  8. الحرف اليدوية

    Craftsmanship

  9. المهرجانات

    Festivals

Rambourg Fondation — activities mosaic
Brand application · Activities mosaic system — Facebook cover — Multi-color identity in action

In Context

Brand in the world

Rambourg Fondation event
Rambourg Fondation wordmark debossed on paper
Rambourg Fondation stationery
Print collateral · Stationery system — letterhead, envelopes, business cards (Arabic + French) — Corporate materials
Rambourg Fondation posters
Rambourg Fondation bilingual letterhead
Print collateral · Branded posters by pillar and bilingual letterhead — Brand experience kit
Rambourg Fondation tote bag, mug and passport cover
Merchandise · Tote bags, mugs and passport covers in pillar colours — Brand experience kit

Deliverables

What we delivered

  1. 01

    Brand Identity

    Primary logo, FR monogram, Arabic & French versions, plus full color and mono variants across all applications.

  2. 02

    Color System

    A 13-color palette representing the nine impact areas — each with distinct visual personality while sharing a unified identity.

  3. 03

    Print Collateral

    Trilingual stationery system (Arabic, French, English): letterhead, envelopes, business cards, stamps, and press materials.

  4. 04

    Campaign Posters

    A complete poster series — one per impact area — using the multi-color system and bilingual Arabic/French typography.

  5. 05

    Brand Experience

    Branded merchandise: tote bags, mugs, passport covers, and event giveaways across the full color palette.

  6. 06

    Digital & Social

    Social media identity, Facebook cover system, digital templates, and event screen graphics for in-person activations.

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