Wakers 17 Coffee & Juice

Wakers17 was imagined as more than bricks and mortar: a Coffee House that grows into an artistic and cultural community, a vibrant hub where creators, thinkers and environmental enthusiasts meet.

That idea is the strategy behind everything that follows. Every colour, word and touchpoint is made to serve it.

The purpose is to turn a café into a crucible where ideas are conceived, thoughts are nurtured and environmental awareness flourishes, pushing past the boundaries of a typical coffee shop and rippling well beyond its walls.

Wakers17 is built on confidence and an adventurous spirit: a haven for people who move through life with self-assurance and an unquenchable thirst for exploration.

It meets challenges head-on, embraces the unfamiliar with courage, and invites its guests to step into the unknown, make real connections and seize every moment.

The identity is built from three parts: the Wakers17 logotype, the W17 logomark and the Coffee & Juice descriptor. They lock up in landscape and portrait masters, and the mark works solid or in lines.

The prime palette is a navigation system as much as a look: every colour belongs to a part of the menu, from deep green for hot coffee to orange for fresh juice and lilac for sweets. A quieter secondary palette of peach, deep green, charcoal and teal grey holds it together.

A display serif by Aluyeah Studio, with vintage, floral character. Its swashes give Wakers17 its voice, from the logotype to menu names and lines like “Wake up, your coffee is ready!”

The system comes alive on every touchpoint: cups coloured by the colours map, juice campaigns, takeaway packaging, signage and the shopfront itself.